Trash The Dress photo shoots where brides purposely ruin their wedding gowns in the name of art is a decade-long trend that can involve anything from colorful paint bombs to buckets of mud and in some case, balls of fire. Now, one woman has filmed her shoot, capturing the 'crazy' moment her pristine white dress is lit on fire before she bolts towards the ocean in a hurried attempt to put the flames out.
Natasha Samuel, who married Daniel Yakcobi in May, was standing on a beach in Israel earlier this month when she had a friend douse her wedding gown in flammable liquid, before lighting a match.
A photographer from Tel Aviv's White Studio Photography captured the split second that Mrs Yakcobi stopped to smile, before she dashed towards the water. A fire extinguisher was also on hand to put out any extra flames, on both the bride and on the beach.
The bizarre Trash The Dress ritual has rapidly gained fans around the world as women arrange for photographers to capture their wedding gowns being self-destroyed in order to create wall art.
The aim is to create a powerful image that contrasts the ethereal beauty of a wedding gown with ordinary, and sometimes nightmare, scenarios that would obviously leave the garment soiled. The results, which are dramatic to say the least, often resemble the type of photographs seen in glossy fashion magazines.
And it seems that grooms are happy to participate in the trend.
'Brides and grooms want awesome imagery from their wedding, period,' writes the Wedding Journalist Association. 'Couples everywhere are donning their wedding finery and not only descending into caves, but plunging into breakers, walking through abandoned amusement parks, wandering through cornfields, wading into forest streams and chasing other wild pursuits in an increasingly popular and edgy extension of wedding photojournalism.'
But the trend can also have tragic consequences. Newlywed Maria Pantazopoulos drowned last year during a photo shoot in her wedding dress while she was purposefully taking part the ritual. The 30-year-old bride was dragged under the water in the Ouareau River near Dorwin Falls, north of Montreal, by the weight of her soaked dress.
See other photos from Trash the Dress photoshoots: