Sunday, 29 September 2013

My Relationship With Makosi – Joy Bewaji

Musambasi (Big Brother UK housemate) lives in Nigeria and is dying to be a “star”. So I came on board- we were introduced by a mutual acquaintance.

 First she wanted PR for her TV show that was to debut on DSTV, but then she got entangled in other activities.

Four months later and Makosi is back with that itch- to become a superstar! She is unhappy that she is not on billboards, endorsing brands, gracing the red carpet, surrounded by swarm of fans falling all over her; she can’t understand why I can’t get her VVIP tickets, why she is not on the cover of Complete Fashion, why nobody knows her or waves to her when she visits the mall.
So I try to explain to her that the Nigerian public would only find you worthy of attention and respect if you build a proper brand- away from reality TV sensationalism.

I gave her a few suggestions. She chose one of them- to write her a book. I picked a title and theme. She loved it. Then I set out to work. But I was obviously running out of (her) time. Four weeks later and Makosi’s itch gets worse- she wants the book out, and she wants it out NOW! But books take time; I needed more time- a few more weeks; but she would have none of that!
So I put together, in 10 days, an inspirational coffee-table nugget book. We held a photo-shoot; at first Makosi said she hated the pictures, then she said she liked them. It was hard keeping up!

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