Facebook has begun a purge of fake accounts and "Likes" as part of a set of site improvements announced last month. The result has been lower numbers on fan pages, including some of the site's most popular ones, but no actual loss of real followers.
On August 31, Facebook announced plans for improvements to its "site integrity systems."
That, according to a blog post, included increased automated efforts to sniff out and delete fake accounts or Likes that had been illicitly sold or gained by otherwise shady means.
"A Like that doesn't come from someone truly interested in connecting with a Page benefits no one ...," the post read.
"When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand's content."
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